So you’ve made the decision to go it alone and start a freelance photography company. Congratulations! This is both an exciting and frightening first step. You’re starting a company doing something you enjoy. You do, however, need a reliable method of locating clients in order to pay your bills. It can be difficult to find clients as a new photographer. Fortunately, there are certain tried-and-true approaches you may employ. In this article, we’ll go over 8 tips to help you land clients, as well as some common blunders made by newbie photographers:
8 Ways to Attract New Clients:
To be a good freelance photographer and see results, you must regularly set aside time for networking and marketing. Set aside some time to help you develop a marketing strategy for attracting (and keeping) clients.
- Depending on the company’s needs, reach out to potential new clients once a week or once a month.
- Make content for your business.
- Make contact with previous clients
- To reflect your most recent work, update your portfolio with current samples.
It would be easier to find clients if you have a system because it will become routine. Here are 8 strategies for creating a repeatable client acquisition process.
1. Use word-of-mouth to create referrals:
You have a strong support system in the form of your friends and family.
They want to see you succeed, but they can only assist you if you let them know about your business. You should talk about your photography business without feeling self-conscious or obnoxious.
Inform your family and friends about your company by:-
- Using your personal social media sites to promote your new company
Providing regular updates on recent business trends, such as new offerings or a favourite picture.
- Providing useful photography tips on social media on a regular basis that will interest your friends and family.
- Although it’s nice to chat about your company now and then, don’t make it the only subject of discussion.
2. Build connections with clients:
Remember the last time you needed to find a doctor, a hairstylist, or a dentist. Did you select someone at random from a classified ad? You most likely polled your mates to see who they want and then made a decision.
When a new client is referred to you by someone they know, like, and trust, it’s much easier to gain their trust.
Although you can’t guarantee that a previous client would recommend you, you can improve your chances.
- Providing consistently high-quality service.
- Keeping in touch with former clients via social media or email.
- Sending a postcard to past clients reminding them to book a photo shoot for the holidays or a special event, and asking them to tell a friend about it.
3. Collaborate with other photographers or companies in the same sector:
Begin a dialogue with companies that may benefit from your services or that represent your ideal client. Start networking with nearby wedding venues, caterers, and wedding planners, for example, if you’re a wedding photographer.
You may build a mutually beneficial relationship in which they refer clients to you and you refer clients to them. They may also need your assistance in updating their website or marketing materials.
There’s always a company that can profit from your expertise. However, before working with a company, make sure they share your company’s values.
4. Create a professional website:
A convenient way for potential clients to learn about your services and see examples of your work is important. A professional, easy-to-navigate website will aid in the development of visitor confidence and authority, making it easier to close the deal.
When creating your portfolio, group your photos by your areas of expertise so that visitors can quickly find the material they’re looking for. Additionally, just display your best work on your portfolio page. Then make it easy for prospects to arrange an appointment with you.
You can also add a blog to your site to improve authority and confidence while also improving search engine optimization (SEO). If you plan to keep a blog, make sure to update it on a regular basis and choose subjects that your target audience would enjoy.
5. Participate in social media communities:
You can communicate with other industry professionals and potential clients through social media groups. Select one or two social media groups where you’re likely to find your target audience while using social media to find potential clients.
Set aside time to respond to inquiries, participate in debates, and assist others. You’ll want to do this on a regular basis so that community members know you.
You may also join freelance photographer classes. Participating in these groups will help you meet other freelancers and get answers to your questions. As you create relationships, these groups may also be a source of referrals.
6.Ask local businesses to display your work:
See if you can hang any of your photos instead of simply leaving business cards at local businesses. You can either include framed images from your portfolio for free or create new photographs for the company at a reduced cost.
When hanging the pictures, make sure your name and contact details are visible to customers. Leave your business cards near the show if at all necessary.
7. Submit images to stock photo companies:
Do you have a gallery of incredible photos that you own the rights to? Stock photo agencies might be interested in your work.
You will be rewarded for your efforts while also gaining the interest of companies. Check the practises of a stock agent before signing up to see if you’ll be paid and whether you’ll keep the copyright.
8.Create your own email list:
Small companies, in particular, benefit from email marketing. Approximately 81 percent of small to midsize businesses use email as their primary method of converting prospects into new customers.
Since almost everybody uses email, and potential clients are more likely to see your email than a social media message, email lists are important resources. Unlike social networking platforms, where algorithms and guidelines can alter at any time, you have full control over your list.
Your email list will take some time to expand, but you don’t need thousands of subscribers to be effective.
I hope you will understood all this 8 point. If you have any queries feel free to asked on the comment section. And if you like our post then don’t forget to share this post to your friends, family.